MAURO BATTELLINI / PERSONAL NOTES
TECH. PR. AND THE BIGGER PICTURE.
Mauro Battellini.
Co-founder, Black Unicorn PR. Co-host, Runway.
Helping ambitious tech companies build trust, credibility and visibility. Sharing what I learn along the way.
01 / IDEAS IN PUBLIC
Writing, mentions & conversations.
Perspectives on startup PR, technology and the stories behind the headlines.
EU-Startups
2026 PR playbook for startups: The strategic framework
Co-authored article
EU-Startups
What the rise of AI means for your startup’s comms approach
Co-authored article
Maddyness
To get PR right, listen to journalists venting on X
Article
HackerNoon
Thought leadership and startups: The path is the goal
Article
HackerNoon
A practical PR guide for new startups
Article
HackerNoon
Startups, funding rounds, exclusives, embargos, mistakes, misunderstandings and WTFs
Article
Startups Magazine
The many faces of PR in a post-click era
Co-authored article
Sesamers
Events are your startup’s secret weapon
Article
Authority Magazine
5 things you should do to become a thought leader
Interview
HackerNoon
Q&A with Mauro Battellini, startup PR dude
Interview
Tech.eu
Ponzi 2.0: An investment into an Estonian startup that doesn’t exist
Source contribution
Sifted
Europe, Silicon Valley and venture capital
Media reference
Pursuit of Scrappiness
Pursuit of Scrappiness
Podcast appearance
The CTO Show
The CTO Show with Mehmet
Podcast appearance
The Top Voices
What PR brings to startups in 2024
Expert opinion
Maddyness
7 podcasts reshaping the entrepreneurship landscape
Runway recommendation
Keep Cool
Way more Waymo
Runway mention
Vuelio
The best comms campaigns
Blog mention
Tech Startup Network
13 PR experts share top tips for startups & VCs
Expert tips
IT Logs
Frameworks for DIY PR for startups from small ecosystems
Removed article · archive reference
02 / ON THE MIC
Runway.
I’m also the co-host of Runway. Listen to the podcast, or explore the conversations and mentions in the archive above.
03 / BEYOND THE PAGE
Events & mentoring.
SXSW London 2026
Mentor
Latitude59 · Estonia
Runway interviews on the podcast stage
TechChill 2026
Mentor
A one-off live Runway episode recorded at Latitude59 2026.
Photography: Edmond Mäll
04 / A LITTLE CONTEXT
From suit to hoodie.
I’ve spent 13 years in sales, marketing and PR. Since 2018, I’ve been building Black Unicorn PR, working closely with startup founders to tell their stories and become part of the conversations that matter.
I’ve worked with early-stage startups and VC-backed scaleups. My focus is making PR meaningful: helping founders understand where communications can make an impact, and giving them the tools to participate in public conversations with confidence.
I also co-host Runway and mentor founders at events including SXSW London and TechChill.